In today's digital world, a company's online presence is equally as important - if not more than - any brick-and-mortar location. Reviews now live online for eternity, and consumers can discover information with the click of a mouse - or more likely, the tap of a mobile screen.
MURFREESBORO - In today's digital world, a company's online presence is equally as important - if not more than - any brick-and-mortar location. Reviews now live online for eternity, and consumers can discover information with the click of a mouse - or more likely, the tap of a mobile screen.
Now more than ever, companies should work proactively to protect their online reputations while still appealing to their target audiences, according to Steven Wyer, CEO of Nashville-based Third Coast Interactive. Wyer is slated to keynote Rutherford Cable's monthly breakfast meeting from 7:15-9 a.m. on Tuesday, July 12, at Stones River Country Club, located at 1830 N.W. Broad St. in Murfreesboro.
During his presentation, Wyer will describe corporate digital branding, explain search engines , and address online reviews and complaints. Perhaps most importantly, he will provide solutions that leadership teams can execute now.
Rutherford Cable members and guests are welcome, and the public is invited to attend; the cost for this meeting is $20 and includes breakfast. Reservations are available online at www.rutherfordcable.org and must be completed by Thursday, July 7.
Wyer is CEO of Third Coast Interactive, a Nashville-based digital marketing agency that provides branding, reputation management, and media services. Additionally, 3Ci offers particular expertise in the areas of online consumer reviews and member directory platforms, as well as combating negative content and slander online.
Wyer is the author of "Violated Online," published by Dunham Books, and is a frequent national presenter for organizations including the Better Business Bureau. He has been interviewed on Fox, CBS, PBS, Bloomberg, Businessweek, and Forbes, as well as publications such as The Progressive Dentist and Law Marketing.
Rutherford Cable sponsors the Center for Executive Leadership in partnership with the Middle Tennessee State University Honors College and underwritten by Nissan. In 2014, Rutherford Cable presented the first annual Rutherford Athena International Leadership Award Program.
Rutherford Cable, a seven-year-old organization of more than 235 members promoting the professional advancement of women, provided this report.