A Kroger spokeswoman says the company has shelved its plans to build a store and gas station at Mercury Plaza Shopping Center due to changes in its business model.
Spokeswoman Melissa Eads said in an email, “The company has made the decision not to move forward with the Mercury/Middle TN Blvd location. We are currently adding pick-up service to our 1622 Middle Tennessee Blvd. location as we go through a minor remodel. As part of the Re-stock Kroger Plan announced previously, we reduced the number of new stores, expansions, and re-locations across the company to focus on existing stores, digital, and e-commerce.”
Kroger plans to sell its portion of the Mercury property, Eads said.
Online Kroger services include same-day pickup and same-day delivery from online orders, plus the click-list where groceries are brought outside to a customer’s car.
A September 2015 Murfreesboro Post story said Murfreesboro’s Board of Zoning Appeals and Planning Commission approved Kroger’s request for a store and gas station at Mercury Plaza. The grocer had planned to demolish the Rose’s building to make way for its new store.
Rutherford County property records show Kroger bought two lots at the shopping center in March 2016 for a combined $5.15 million.
Eads’ statement that online sales is a priority for Kroger comes at a time when Amazon continues making inroads into that branch of retail since buying Whole Foods Market Inc. in August 2017.
A grocery news website, Progressive Grocer, published a June 26 story talking about Amazon and its annual Prime Day deals, which were Monday and Tuesday this week. The story cited a study by analytics company Profitero that showed that 24 percent of American and British consumers surveyed planned to buy groceries online during Prime Day.