By:
Mr.Ricky50 on 5/27/12
What a great story, Mike! (Honestly, I by no means am trying to rain on your "established" parade, but I could not help from "pitching in my two cents," as Jack, himself, must have done many, many times before you, or I, was born.)
I, too, have the distinct privilege of not only touring the grounds of Jasper "Jack" Daniel Distillery, but also the honor of writing a researched-essay, if you will, about the iconic legend that was published in the national newsletter for the honor society, Phi Theta Kappa, in 2007.
Few people may not know these facts about Jack Daniel, as well. Below are the last two paragraphs of my essay:
In the simple time of the late 1800’s, when television, radio, the phonograph, and the cinema had not been yet introduced, band was one of the best-known ways of entertainment. In this case, entertainment, if any, revolved around the “Small Town Band.” Of particular note, the band was comprised of the workers from Daniel’s distillery. Temperamental conical horns were difficult to manage for trained musicians, let alone homegrown players. Still, the musicians were full of enthusiasm and energy, which eventually contributed to their popularity in public events. The repertoire of Jack Daniel’s musicians ranged from the raucous to the reverent, from music hall to battlefield, from the popular to the patriotic.
The story of Jack Daniel is not just the occasional combinations of facts that led a poor boy from the South up the stage of world recognition. It is a story of the man whose strong character, passionate determination, and natural marketing talent made the name Jack Daniel into a world known brand, an image of his own design. However, besides being a gifted magnate, Jack Daniel proved himself a unique personality. That can be the only explanation of the fairytale-like rise of Jack Daniel from “hardscrabble youth to a dandy gent with a love of horses, fine clothes and women, a colleague of J.P. Morgan’s, and one of the most famous spirit producers and marketing geniuses in the world.”
By:
songwriterdad on 5/31/12
great history lesson, and the tour is free!
By:
songwriterdad on 5/31/12
great history lesson, and the tour is free!