According to a recent article published by Forbes Magazine, the United Way ranks No. 1 on Forbes’ list for the largest U.S. charities.
Charities were ranked based on private support, total revenue, fund raising efficiency, charitable commitment and donor dependency.
Forbes Magazine gave accolades to United Way saying, “For its latest fiscal year, ending December 31, 2011, the Alexandria, Va.-based network of more than 1,000 separate units dependent on paycheck deductions received $3.9 billion in private donations, the metric for the list. In a tough economic environment, that represented a 1% increase–$44 million–over 2010.”
Forbes also named United Way among the top five most efficient charitable organizations. Factors for efficiency included overhead expenses and fund raising efficiency.
Locally, the United Way of Rutherford and Cannon Counties believes that efficiency and transparency are key to garnering support of the community. United Way closed its latest audit with a 14.5 percent overhead, a decrease of 2 percent from the previous year. Similarly to United Way on a national level, the local United Way has also seen an increase in donor investments over the past three years. During last year’s allocations process, a record amount was invested back into the local community.
“The United Way of Rutherford and Cannon Counties has focused on the Community Impact model to gain the trust of the local community,” said Brian D. Hercules, President and CEO of United Way.
“It is important for the community to understand United Way is more than a fund raising agency and that our greatest success comes from the community owning the United Way and seeing the full impact of United Way. United Way impacts the community through fund raising as well as services such as 2-1-1, FamilyWize and VITA coupled with our partners who provide a multitude of services.”