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Thu, Aug 21, 2014

TECH WISE: Use social media to company's advantage

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You have a business and a social media page, now what?

How do you turn your friends and followers into return customers of your business?

Social media marketing is like any other marketing you can do. It requires effort and some cost to do it right.

Facebook and Twitter might be free services, but the cost of your time and effort you put into your social media campaign can add up.

Below are some tips to make your online social media presence really work for your Business.

1. Separate your personal accounts from your business accounts.

Keep your personal photos and posts going to your personal account, with only the most important messages crossing over between the two.

This will keep your friends from getting message fatigue, and force you to market to customers of your business.

2. Link to your business website.

Social Media is a tool that allows short messages to be found by friends and followers.

Make sure to provide a way for them to click through to your website for more information. Your website will have all the information you provide in a more detailed manner, and allow you to further sell your products and services to your customers.

3. Run a like or follow campaign.

If you are having trouble getting traction on your social media pages, use promotions to build up a strong following, and always include your Facebook page and Twitter feed in your traditional marketing.

You might include access to other promotions, discounts in store, contests that give away product, or prizes. You will have to market your social media page to then in turn market through it.

4. Cross market your social media with your other social media pages, website, and e-mail marketing efforts.

You can set up your Facebook and Twitter accounts to post on both platforms at once, limiting the time it takes to post the same message twice.

An easy way to get more Facebook “likes” or Twitter “followers” is to make it easy for your customers to like and follow from your website.

Facebook and Twitter offer easy to use integration into websites, and most e-mail marketing platforms allow you to share your latest e-newsletter to your social media pages.

5. Keep your message relevant and consistent.

The more value people get from your social media posts, the more they will return to your pages. You can offer insight and best practices that you specialize in, or weekly sales that you might be running.

Give your customers a reason to come back and they will time after time.

6. Use pictures.

A picture is worth a thousand words.

Use high quality photos and graphics that present a professional feel to your social media pages.

In my business, I have used my iPhone to snap pictures, then edit them with a free photo editing program online to make them as good looking as possible.

If you don’t have an expensive photo editing software suite, check out www.pixlr.com. This is a great tool for simple editing and is completely free to use. You don’t even have to download it.

With a little work and reachable goals in place, your business can leverage social media to be more profitable.

Consistently plan for new posts and promotions, and watch your customer base grow.
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