NASHVILLE, Tenn. -- The massive data breach at Target Stores that exposed debit and credit information for millions of shoppers is leading to even more dangers ahead, according to experts.
Nancy Crawford, director of marketing and communications with the Better Business Bureau of the Mid-South, said scammers will now use this case as a backdrop to reach out to people by phone and email.
“Something this highly publicized makes the opportunity great for scammers to take advantage of this and pretend to be from Target, or a bank or credit card issuer, phishing for your personal information,” Crawford said.
The breach affects guests who made credit or debit card purchases between Nov. 27 and Dec. 15.
Target said it takes the privacy of shopper information very seriously and worked swiftly to resolve the incident. Target is also telling those who think they might be affected to be vigilant about their credit and debit accounts - and Crawford said the risk is real.
“According to a Javeline Research study in 2013, 1 out of 4 consumers who were notified that their information was a part of a data breach did become victims of identity theft,” Crawford said.
Crawford added that with the ever-growing number of identify-theft crimes, staying aware of frauds and scams is something that everyone should do year-round.
To find out more information about the data breach, visit www.target.com.