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SportsCom sees record-breaking revenue


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After a record-breaking day for visitors and revenue last week, Murfreesboro’s new water park at SportsCom continues to shatter previous records.

After a week of operations, SportsCom operations superintendent Tommy Gregory said, the number of visitors and the revenue they generated tripled in 2010 compared to 2009.

For the week of July 1 through 7, visitors to the outdoor water park more than doubled from 4,524 in 2009 to 9,136 this year, he reported. Revenue from outdoor pool admissions more than tripled from $5,284.10 to $15,822.39 and revenue from concessions more than tripled from $4,478.27 to $15,335.51.

Overall revenue for the week was $25,094.91 higher than the same period last year, he said.

At $7,765 and change, revenues from the indoor facility nearly doubled this year from the $4,065 taken in last year, he added.

The record-breaking week started out with a heavily attended grand opening last week. The fun began at 10 a.m. and, after the ribbon was cut, long lines of people waiting to get in snaked nearly to the rear parking lot.

“We had 1,300 people pay to use Sports Com,” Gregory said. “We had 1,161 people pay to use SportsCom from 10 a.m. to 7 p.m. and we had about 350 people come through between 10 and 11 a.m.

Along with the record attendance came record revenue for the day, he reported. Outdoor pool admissions generated $2,067, concessions generated $2,011.60 and $1,246 came in from indoor admissions for a total of $5,324.60 for the day.

In comparison, he said during seven previous years the best day for admissions was July 4, 2007 when $1,457 in revenue was generated and the most revenue for concessions was $1,142 on June 2, 2009.

“As director,” MPRD Director Lanny Goodwin said. “I am proud of the commitments made by the mayor, city council, and the city manager to ensure that our residents have the best quality of life possible in Murfreesboro.

“The new outdoor water park at SportsCom will provide all of our citizens of all ages a great place to come and have fun in a safe and friendly environment,” he added. “Individuals, families, and visitors to our community will enjoy benefits of this facility for many years to come.”

Under construction for several months, the $3.6 million facility features water slides, rope monkey bars, a variety of fountains and a dumping bucket that periodically “dumps” water on younger visitors using the zero-depth part of the pool.

Fifty certified lifeguards alternate between the indoor pool at Patterson Park Community Center and SportsCom, 10 of which will be on duty at the new pool at any given time though the number may vary depending on need, MPRD Aquatics Coordinator Nate Williams explained.

 
 
 
Tagged under  City, SportsCom


Member Opinions:
By: BoltAction on 7/9/10
So if you factor in opening a month late, where do they stand revenue wise compared to last year?

By: Farmall on 7/12/10
The break even point is when? (never if you factor in interest)


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