My Morning Jacket is set to headline this year's Soundland Festival. Photo by Danny Clinch
SoundLand Music Festival is less than a month away and it's gearing up for the biggest year ever - this one-day outdoor extravaganza will provide international tastemakers, music industry leaders and fans with the best music, art, food and entertainment that Nashville has to offer.
This year's lineup delivers yet another incredibly diverse range of talent, including My Morning Jacket, Young The Giant, Divine Fits, JD McPherson and many more.
Taking place on Saturday, Oct. 6, the festivities will commence for the first time ever at downtown Nashville's new open green space, The Lawn at Riverfront Park, which has never before hosted a music festival. This breathtaking open space sets a refreshing new tone for SoundLand 2012, a welcomed change of pace that was initiated to ensure that all of the action was happening in a centralized location, creating a more enjoyable environment where fans can rest assured that they won't miss a note.
Since it's inception in 2006, SoundLand Music Festival has attracted the attention of the masses, creating a stellar reputation as a top tier music conference that gave industry insiders and music fans a taste of what Nashville's diverse creative community had to offer.
What began as a multi-day event called Next BIG Nashville in 2006 became SoundLand Festival in 2011.
From the intimate showcases at Station Inn to the rowdy block parties on 12th Avenue, SoundLand became an annual tradition, adapting each year in the constantly evolving world that is Music City.
Every fall, music fans from around the globe head to the south, all with the hope of discovering fresh, emerging talent first, in genres ranging from rock, pop and hip hop to roots, soul and indie. And every year, SoundLand delivers exactly what they were hoping to find.