Tourism is big business in Rutherford County, according to data recently released by the Tennessee Department of Tourist Development and the U.S. Travel Association.
According to the report, Rutherford County saw an increase of 7.93 percent in tourist spending from 2011 to 2012.
Tourism-related spending in Rutherford County in 2012 increased from $252.83 to $272.88 million, placing it in the Top 10 counties across the state, for travel-related expenditures.
“The economic impact figures show that our tourism efforts are paying off in large dividends. 2012 was a very good year for Rutherford County,” said Bill Jones, who serves as chair of Destination Rutherford, a division of the Rutherford County Chamber of Commerce.
Money that tourists spend in Rutherford County at restaurants, hotels, retail stores, entertainment venues and on transportation directly impacts the community, he added.
Without the money generated by tourism, Jones said, every household in Rutherford County would have to pay approximately $226 more in state and local taxes, every single year.
“Tourism is a significant economic driver that benefits everyone in the community,” said Lanny Goodwin, chair of the Convention and Visitors Bureau.
The Convention and Visitors Bureau is the primary marketing arm of the county and advertises in major national publications. It also maintains a presence on the Internet, social media, billboards and in Tennessee state welcome centers.
Officials with the bureau produce and distribute several marketing pieces each year, and they work closely with event organizers, sporting groups, statewide sports organizations, group tour operators and individual visitors as well.
For more information, visit the Convention and Visitors Bureau website at www.ReadySetRutherford.com.