Published: October 11, 2012
Can you feel it?
That first cool morning in the fall is a welcome feeling to most.
To small-business owners, it could mean that they have three more months to hit their yearly goals.
With the holidays coming up, now is the time to get an end-of-year marketing strategy rolling.
Here are five steps to help you have a successful holiday season:
Get the word out
You probably have an idea of what your promotions will be in November and December.
Leverage your social media pages, e-mail marketing and website to offer a holiday sale sneak peak.
One tactic is to get people to sign up for newsletters in order to receive a promotional offers through e-mail.
Customers are buying for Christmas earlier and earlier every year.
Get ahead of the large corporate advertising push and engage customers throughout the weeks leading up to Black Friday.
Offer free shipping
If you sell anything on your website, this is a no brainer, but what about the brick-and-mortar businesses?
For an independently owned small business, service is the key.
Offer free shipping to customers if they are sending to a distant family member.
They will remember the gesture and keep coming back throughout the year.
Clean up and decorate
You are probably already going to do this in your store, but have you thought about the look and feel of your website or social media pages?
Spruce up your online presence with new information, and add Thanksgiving and Christmas images.
Generate the good feeling the holidays bring with your digital marketing efforts.
Add Google Maps to your website
If you expect to generate foot traffic to your location, make sure people can find you.
The best way to do this is by adding Google Maps to your website.
More than half of all shoppers go online before visiting a retail store.
Google Maps even adds you to its mobile Google Places, ensuring mobile searchers find you as well.
E-mail open rates on smart phones are growing, while desktop open rates are falling.
Make sure any e-mail marketing efforts are mobile friendly. While you’re at it, make sure your website is mobile friendly as well.
With a little planning, you can ensure a successful holiday season.
Make it easy for your customers to find you and your promotions, and turn the busy shopping rush into a revenue generator.
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