| Dutton translates business passion into profits |
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By: By ERIN EDGEMON Business Editor
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David Dutton
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Who is David Dutton Jr.?
The Murfreesboro native is an Internet marketing consultant and author whose passion is leading others to do what they love.
And the self-proclaimed "two weeks notice expert," is using techniques he learned from online entrepreneurs and millionaires to teach others how to get their name out and make money following their passion.
"I teach people how to take their passion and make money on it," he said. "I teach people how to market themselves."
Dutton, 29, shares free marketing tips at his Web site www.murfreesboromarketingtips.com and charges clients for one-on-one consulting.
While working on a Bible degree at Tennessee Temple University in Chattanooga several years ago, Dutton spent lot of time reading and doing research on the Internet. He still spends about 40-50 hours online.
Dutton read about people making thousands or millions of dollars on the Internet. He sought these people out, started asking questions and then began brokering deals. Dutton has worked with such people as Joe Vitale, "the world's first hypnotic marketer," and Heidi Bressler from Donald Trump's "Apprentice" television show.
He wrote about some of these people, whose stories admittingly sound too good to be true, in his first book "Internet Empire Vol. 1" published by Westview Publishing in Nashville.
In the book, Dutton shares the stories of eight business people who have found success making money on the Internet such as Willie Crawford who makes $250,000 a year selling soul food cookbooks from his Web site www.chitterlings.com, and Jim Nelson who makes $95,000 a year selling juggling supplies from his site www.jugglenow.com.
Nationally known marketing expert David Frey has praised Dutton's book.
"If you're not motivated to start an online business after reading David Dutton's book, you need to be resuscitated," he said.
Volumes two through five of Dutton's book series will be coming out in the next few months. Dutton's books will soon be available at www.amazon.com.
"I have tons of real-life stories of people making money," Dutton said.
At an early age, Dutton realized the importance of networking and knowing people who are following their passion.
"I know the saying is true, 'You are who you hang out with,' so I choose to hang out with millionaires," he said.
By the age of 16, Dutton knew he wanted to be an entrepreneur. Since then, he has started several businesses, including a landscaping company, a telemarketing company and was instrumental in launching a seven-figure import/export company.
Dutton is now teaching entrepreneurs how to effectively market themselves and obtain a referral-only business.
"Referrals tend to spend more often because they know they can trust you," Dutton explained. "At the end of the day people buy from who they trust."
Business owners can easily increase their business by 20 percent by following simple techniques, he said.
To gain referrals, business owners must care about their customers, follow up with them and keep in contact long term, Dutton said.
He recommends having customized cards send to customers to thank them for their business, to announce sales, for birthdays and to educate. Dutton uses www.sendoutcards.com. They allow individuals to pick from several hundreds different cards and customize them to suit their needs.
The Web site can send dozens of cards out at the same time and send the user reminders of important dates. Cards cost less than $1 to create online and have mailed out by the U.S. Postal Service. The site can even create type font of the users' handwriting.
Dutton said he has big plans for his future. He plans to start "Two Weeks Notice Radio" online soon and offer seminars to teach people that they can make money with their life experience.
And, of course, become a millionaire himself.
Erin Edgemon can be reached at 869-0812 and at eedgemon@murfreesboropost.com.
FYI...
Local marketing expert David Dutton is partnering with Mark Hollinshead of First Tennessee Home Loans to host a free seminar teaching business owners simple ways to increase their referral business.
The seminar slated for April 5 at 9 a.m. at the Rutherford County Chamber of Commerce is already booked, but Dutton plans to host additional seminars in the future.
On the Web:
www.getmoremurfreesborocustomers.com
www.whoisdaviddutton.com
www.murfreesboromarketingtips.com
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