| Mom-inate your mom in got milk? contest |
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By: TMP - May 7, 2008
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Mothers have always had a lot on their plate.
From carpool queen to coach, counselor to chef, she’s charged with many roles for her family. But with the ongoing concerns over childhood obesity and inadequate nutrition, many moms have taken on another important role, that of Chief Health Officer.
"Now more than ever before, moms need to lead by example and look for ways to make better choices for themselves and their families,” said pediatrician Frank R. Greer, chairman of the AAP Committee on Nutrition.
"It’s important to help kids stay physically active and offer nutritious foods and beverages, like milk, to avoid unhealthy weight gain and minimize future health risks. Moms are one of the most powerful forces that can influence the weight and eating habits of America’s children,” Greer continued.
As her family’s Chief Health Officer, mom is a key player in keeping everyone active and making smart food and beverage choices. It’s a tough job, and like all great executives, her efforts are to be rewarded.
“With 15.8 percent of Tennessee’s children overweight or obese, local moms play a significant role in combating this problem, and it all starts with her family at home,” Registered Dietician Tracy |
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The Milk Mustache Mobile Tour of Nashville
Monday, May 19
11 a.m.-2 p.m.
Legislative Plaza, downtown Nashville
Tuesday, May 20
5-7pm
Thornton's #602
714 Stewarts Ferry Pike in Nashville
Wednesday, May 21
5-7pm
Kroger
2131 Abbott Martin Rd in Nashville
Thursday, May 22
5-7pm
Piggly Wiggly
402 N. Main St. in Franklin, KY
Friday, May 23
4-6pm
Curves - Green Hills
4004 Hillsboro Pike, Ste. #175R in Nashville |
Noerper said. “This is a chance for people to come out and recognize moms for playing the role of ‘Chief Health Officer’ – a job that up to now has so often been overlooked.”
To recognize moms, the nation’s milk processors and the Milk Mustache Mobile Tour are joining forces with the American Academy of Pediatrics and the U.S. Department of Agriculture’s Project M.O.M. on a cross-country search for America’s Chief Health Officer.
The Milk Mustache Mobile Tour of Nashville starts from 11 a.m.-2 p.m. Monday, May 19 at Legislative Plaza.
The Mobile Tour hits other sites across the state capital from Thornton’s on Stewart’s Ferry Pike Tuesday, May 20 to the Curves in Green Hills Friday, May 23.
During the Nahville events, residents have a chance to sign up for the Chief Health Officer Contest and Sweepstakes; pose for a Milk Mustache photo souvenir; sample lowfat and fat free milk from local dairies; win various got milk? prizes; get exercise tips from Curves fitness experts; and speak with local registered dietitian, Tracy Noerper talking about the importance of milk’s role in the diet.
To learn more about the Milk Mustache Mobile Tour, “mom-inate” a mom you know as America’s Chief Health Officer or to enter the national Chief Health Officer Sweepstakes, visit whymilk.com.
How to Mom-inate
To mom-inate a worthy mother in the Chief Health Officer Contest, record a 30-second “mom-ination” video explaining why their mom – or a mom they know – is Nashville’s Chief Health Officer.
Nashville’s Chief Health Officer will then have a chance to be crowned America’s Chief Health Officer and receive the chance to appear in her very own Milk Mustache ad, a year supply of milk, a three month membership to Curves International and a year subscription to “Redbook” magazine. And as an added bonus, you can also enter into our Chief Health Officer sweepstakes, which also will reward a mom a $100,000 salary she “richly” deserves!
The search for America’s Chief Health Officer will continue throughout September 2008, as the Milk Mustache Mobile cruises the country accepting “mom-inations” to give local residents a chance to enter the contest. Contestants may enter the contest at official Milk Mustache Mobile stops, where their entry will be videotaped, or they can upload their own video entry or 50-word essay on whymilk.com. All entries must be received by September 30, 2008.
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