There is no doubt that when Nashville needs to flex its music muscle that it will do so appropriately.
Showing off its prowess in its fifth year, Next Big Nashville joined forces with Leadership Music Digital Summit to form an alliance of panelists that tackled intricate issues dealing with today’s music business by day and a stellar showcase of talent that hit music venues across Nashville by night.
In the same manner as media, the music business is in a process of change.
With the speedy decline of album sales in the past years and the emergence of the digital era, technology has been a great friend but has forced change upon the business. From management and legal rights all the way to the distribution channels, each aspect is vital to the survival of the artistry and industry.
With these issues at hand, an all-star summit of panelists forged upon the city that included AC Entertainment and Bonnaroo founder Ashley Capps, Pandora Founder Tim Westergreen and MySpace Music Senior Vice President of Marketing Sam Wick among a myriad of others.
The conference began on Wednesday, Sep. 29 at the Curb Events Center at Belmont University where issues ranged from the modern music consumer and touring to the intersection point of old and new methods in the business. As the conference commenced for the next two days, the music festival and showcase ran through Saturday, Oct. 2.
Nashville has grown in notoriety of late with groups like Kings of Leon and Paramore gaining national attention and drawing in artists such as Jack White who now call it home. The local music scene is one that is budding with vision and creativity coming to the forefront, and hosts a developing crop of musicians.
With a hotbed of talent, more than 150 artists took part in the festivities across more than 15 different venues that incorporated a mix of local talent along with several emerging artists such as Yeasayer, RJD2 and Wavves.
As a soft opening, Jonathan Tyler & The Northern Lights were the main event for the showcase at 12th and Porter for Wednesday night as The Basement featured acts Tristen and The Mattoid.
The Basement proved again to be the place to be on Thursday night with a stacked lineup of Bryan Cates, Courtney Jaye, Keegan Dewitt, Madi Diaz and Roman Candle.
For Friday, Eighth Avenue drew a crowd at Mercy Lounge and Cannery Ballroom with enthralling sets from The Non-Commissioned Officers and Tallest Trees in preparation for some experimental, indie rock and a visual spread from festival headliner Yeasayer.
Given the opportunity to travel back down Eighth Avenue, one would have been treated to a raucous set from Two Cow Garage and Southern tinged sounds from Murfreesboro’s Glossary.
Showing no signs of stopping, Saturday’s schedule was oozing with choices that included The Ettes, JEFF The Brotherhood, The Pink Spiders, PUJOL, The Kingston Springs and a late night Mashville set from DJ Kidsmeal and Wick-It.
Displaying a progressive strength of mind, Next Big Nashville has achieved success year after year while bringing Nashville to the top in the music business with the likes of cities such as The Big Apple, The City of Angels and Austin, “The Live Music Capital of the World.”
If you can look past the country music barricade, it is clear to see that Nashville exemplifies more than the given stereotype. It is rock n’ roll, blues, pop, hip hop, singer-songwriter, indie and roots-but most of all it is Music City.