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MTMC, Saint Thomas look at new way to communicate


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Saint Thomas Health announced that it has named three new directors in its marketing and communications department.

Angie Boyd-Chambers will serve as community relations and physician services director, Kristi Gooden as public relations and media relations director and Joe Hagan as marketing director.
 
Boyd-Chambers will manage Saint Thomas Health sponsorships to ensure all relationships are in support of the system's strategic initiatives.  She will lead marketing and communications efforts for Saint Thomas Physician Services and develop communications plans to ensure promotion of all Saint Thomas Health physicians. Boyd-Chambers will also function as the marketing and communications liaison for Middle Tennessee Medical Center (MTMC). She most recently served as public relations director for MTMC.
 
Gooden will manage and execute public relations strategy to promote initiatives and successes for Saint Thomas Health, including Baptist Hospital, Saint Thomas Hospital, MTMC, Hickman Community Hospital and The Center for Spinal Surgery, and serve as spokesperson.  She will also oversee internal communication and act as the marketing and communications team liaison for Baptist Hospital. She previously served as public relations director for Baptist Hospital.
 
Hagan will manage and oversee all marketing efforts for the Saint Thomas Health system, including advertising, print collaterals, marketing initiatives to help grow patient volumes and media services. He also serves as the marketing and communications liaison for Saint Thomas Hospital. Hagan previously served as cardiac marketing liaison for Saint Thomas Heart, the cardiac division of Saint Thomas Health.
 
The three directors have several years of experience in marketing and communications and are active in the community.
 
Boyd-Chambers has more than eight years of experience in the health care and automotive industries. She joined MTMC in 2006 as public relations manager. Prior to her employment with MTMC, Boyd-Chambers served as a training facilitator for BMW and as a product specialist and team lead for Mini Cooper with JHA Marketing in Ft. Lauderdale, Fla.  She has a bachelor’s degree in mass communications with an emphasis in public relations from Middle Tennessee State University. She currently is a member of the board of directors for Read to Succeed, health and wellness committee chair for Murfreesboro’s bicentennial annual celebration, a part of the Business Women’s Council through the Rutherford County Chamber of Commerce and a member of Nashville CABLE and Rutherford CABLE, which presented her with the Rising Star Award in 2009.
 
Gooden has 14 years of professional experience in public relations, media relations, issues management and marketing. She joined Baptist Hospital in 2006 as public relations manager. She developed her extensive background in public and media relations from serving previously as a senior account executive at Katcher Vaughn & Bailey Public Relations and assistant media relations director with the Vanderbilt University Athletic Department.  She earned a bachelor’s degree in communication studies with an emphasis in public relations from Virginia Tech. She is a member of the Nashville Chapter of the Public Relations Society of America and has held board member positions with the International Association of Business Communicators (IABC) Nashville Chapter, which presented her with the President’s Award in 2002.
 
With more than 10 years of experience in marketing and corporate communications, Hagan’s first job in health care was as a volunteer at Baptist Hospital.  Since then, he has held multiple positions in marketing for Saint Thomas Health hospitals and entities, including most recently as the marketing liaison for Saint Thomas Heart, the cardiac division of Saint Thomas Health. His core responsibilities included overseeing the promotion of the cardiac program, branding of the more than 24 satellite office locations and managing the outreach efforts and co-branding initiatives of the 18 Saint Thomas Chest Pain Centers located throughout Middle Tennessee and Southern Kentucky. As an accomplished graphic designer, Hagan was responsible for brand and logo development for Saint Thomas Health and its joint ventures as well as content development and design of marketing materials and collateral distributed throughout the service market. Before joining Saint Thomas Health, Hagan worked in public relations for Sandestin Golf and Beach Resort in Destin, Fla. He earned his bachelor’s degree in communications from the University of South Florida in Tampa, Fla.

 
 
 
Tagged under  business, MTMC



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