Jeanne, I enjoy reading your columns and feel qualified to comment this one to the extent that it relates to grocery shopping. Since my wife is a bit snobish and refuses to shop at Krogers or Walmart or to clip coupons, saving money on groceries falls to me. (She) prefers Publix where "on sale" prices are compared the their own everyday inflated price. I prefer shopping where I can get the best price without compromising quality. I clip coupons and use Walmarts prices as a benchmark. I shop at Walmart, Kroger, Jrs. and Sams leveraging sales price plus doubling coupons as a tool for comparing a "sale or toofer" price to Walmarts everyday price. I can pretty well keep numbers in my head and doing the math is pretty simple. This week, for example, Land o Lakes butter is $2.50 at Publix and since (she) prefers that brand plus the price beats Walmart big time we will stock some extra in the freezer for holiday cooking. Ritz cracker are $2.50 at Walmart but they are on sale at Krogers and by using a $1.00 coupon they are $1.49 beating Walmart by a dollar a box.We like Egglands Best x-tra large eggs so doubling up a $.35 at Publix beats Walmart so we get the eggs there. Generally Kroger brand milk is a better buy and since it is made by the same company that makes most of the local "house brands" so that is our choice. I realize that I am rambling so I will end this with a bit of advice, on sale shopping, gleaned from an old hit song. "Don't let the sound of your own wheels drive you crazy".
We shop every week at Walmart and bring the sales ads for Aldi, Kroger and Publix. Usually, we can find about 2 or 3 things a week to get Walmart to price match. For example, Aldi had Pineapples on sale for $.99. Now that is a bargain as Walmart price was $2.98. We also got them to price match orange juice and mayoannise.