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Wed, Dec 17, 2014

Domino's prepped for busy Super Bowl

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MURFREESBORO, Tenn. -- Forty-eight years ago, America tuned in to a football game between the Green Bay Packers and the Kansas City Chiefs. It was Super Bowl I.

Seven years prior, America witnessed the world’s largest pizza chain, Domino’s Pizza, open in Ann Arbor, Mich.

This year, as the Denver Broncos and Seattle Seahawks prepare for their biggest Sunday of the season (Super Bowl XLVIII), Domino’s anticipates delivering more than 11 million pizza slices and three million chicken wings nationwide.

“Every night in a Domino’s store is a practice for the biggest Sunday in football,” said Chris Brandon, Domino’s Pizza spokesperson.

“We’re pumped for the opportunity to deliver a great game day meal to millions of football fans,” he said.

Over the years, Domino’s officials have noticed sales tend to increase when the game is close and viewers are glued to their TVs.

As a result it has been a leader in innovating more efficient ways to order. Its emphasis on new technology has helped drive Domino’s digital sales as well. There are ordering apps for iPhone, Android, Windows Phone 8 and Kindle Fire, as well as online.

On Super Bowl Sunday, in the U.S. alone, Domino’s delivery drivers will cover the equivalent of more than 525 round trips from Seattle to Denver — a 50 percent increase over a typical day.

During last year’s game, Domino’s delivered enough pizzas to stretch across more than 5,000 football fields.

With nearly 11,000 stores worldwide, three right here in Murfreesboro, this will surely be a Super Bowl to remember, not only for Domino’s but the many people eating pizza as they witness history being made.

Join Domino’s as they help America fight hunger as the champions of the National Football League unfold. To find a Domino’s near you, visit www.dominos.com.

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Business, Dominos Pizza, Entertaining, Food, Restaurant, Sports, Super Bowl
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