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Sat, Oct 25, 2014

Creative community to collaborate for literacy group


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The Tennessee Literacy Coalition, a 31-year-old nonprofit organization, is getting a redesign thanks to the creative genius of more than 30 volunteers. 

“The Tennessee Literacy Coalition is elated to receive a redesign from such a phenomenally talented group of volunteers,” Director Suzanne Horne said.

In an effort to build awareness of adult literacy, nearly three dozen creative marketers are collaborating to redefine, expand and develop collateral pieces and marketing strategy – including public service announcements – for the Tennessee Literacy Coalition, a statewide organization dedicated to serving adult literacy providers and their students and volunteers.

The 24-hour Design-A-Thon event begins at 11 a.m. Saturday, July 13, at CoLab Nashville and is expected to attract volunteers from some of the area’s most creative design teams. Organizers approximate the event’s financial value at $100,000 in professional services and another $5,000 from in-kind donations of local businesses.

The volunteers participating in the event represent members of the Nashville technology community who also donate their time and talents throughout Middle Tennessee.

 
 
 
Tagged under  Advertising, Arts, Literacy, Literacy Coalition, Marketing, Nonprofit, Public Relations, Tennessee



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