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Wed, Sep 17, 2014

BUSINESS BRIEFS: Go Red offering scholarships

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Go Red for Women is offering more than a dozen $2,500 national scholarships for a second year to multicultural women pursuing higher education in health care.

As part of its Go Red For Women movement, and supported by Macy’s, the association’s aim is to expand the pipeline of much-needed diverse nursing and medical students and address important gaps in treatment that can lead to heart health disparities.

Candidates must complete an application, personal essay and submit two letters of recommendation.

Online applications are available from now through Nov. 30.

“The American Heart Association’s Go Red Multicultural Scholarship provides a much-needed vehicle to help minority women achieve their dream of becoming healthcare professionals,” said Deborah Pitts, 2012-13 Go Red For Women Campaign Chair for Greater Nashville.

“There is a unique opportunity to save millions of lives in our multi-cultural world by educating women regardless of their ethnicity in the various health care professions. Free programs like BetterU motivate and help women to live healthy regardless of their current health status, ethnicity or socioeconomic level. This is especially true in Middle Tennessee, where there is so much need and opportunity to improve our risk factors and heart health.”

Research shows that numerous ethnic groups — including African-Americans and Hispanics — are disproportionately affected by cardiovascular disease and risk factors, confront barriers to diagnosis and care, and experience worse health outcomes than their Caucasian counterparts.

Demand on health care continues to increase, but the number of multicultural women working in U.S. hospitals and medical schools is low — even as the U.S. population becomes increasingly diverse.

“The recruitment of talented women of all races and faiths into the healthcare field is critical for the delivery of quality, culturally sensitive patient-centered care,” said Dr. George Crossley III, cardiologist with Saint Thomas Heart at Baptist Hospital in Nashville. “In these challenging economic times, the Go Red Multicultural Scholarship Fund will help ensure the continued success of a broad array of young women in their health care education journey.”

Only 6.7 percent of African-Americans and 7.5 percent of Hispanics made up the total number of medical school graduates in 2010, according to the Association of American Medical Colleges.

Mellow Mushroom launches new promotion

Mellow Mushroom, the Atlanta-based pizza company, launched a new social media promotion, Follow Us and We’ll Follow You, wherein “liking” and “following” Mellow through social media platforms such as Facebook and Twitter challenges traditional notions of Internet anonymity.

“Just when you think you’re safe to lurk and passively watch the rest of the world posting tidbits of their lives online, you’re thrust into the spotlight – in a pleasant way, of course!” the pizza company explains.

Now through Nov. 11, fans and curious consumers alike can go to FollowMellow.com and receive a free half-order of pretzels, valid through Nov. 30, and the chance to win free pizza for a year, by simply liking or following Mellow Mushroom.

By participating in this opportunity, fans might also be followed by Mellow … literally.  

The Follow Us and We’ll Follow You promotion showcases a series of hilarious videos posted online.
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Advertising, Business, Education, Go Red for Women, Marketing, Mellow Mushroom, Scholarships, Social Media
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