As of Monday morning, Pope Benedict XVI supposedly has his own Twitter account, which has the potential of having billions and billions of followers.
But this won’t be his first foray into social media: In June 2011, photos showed Benedict pushing a button on an iPad to send a tweet.
According to Vatican officials, his holiness will compose the 140-character messages himself, but others will apparently actually push the proverbial button.
OK, let’s back up a few years.
Remember when pagers and cell phones first came out.
I remember hearing all kinds of “oohs” and “aahs” when we saw someone with one, two, or maybe even three of these devices clipped to their belt.
“That must be someone really important” was a common refrain.
Then I realized something I had never seen: I had never seen the president of the United States, probably the most important of the important people, with a pager or a cell phone.
And it occurred to me, that the really important people had other people to carry their phones. The really important people don’t need to carry a phone.
So, back to the pope.
Do we really think he is going to spend hours, minutes, or even seconds using Twitter?
Of course not.
In fact, he has a whole social media staff to do that kind of thing. And he has a whole staff to write his speeches.
Now, I kind of wonder what kind of working hours the ghost-Twitter staff member will have. After all, if you’re in change of composing 140 character messages, which is the equivalent of about 25 words, how much of your day will that take?
Besides, the pope has a special source, the Bible, with thousands of short messages already composed.
So, maybe the ghost-Twitter person will start a Bible verse rotation, which means he will have even less work to do.
I don’t use social media lot, so that sounds just like the kind of job I’d like to have.