By: jrw5i_mtsu_s10 on 3/5/10
F & M Bank is making a tremendous marketing move that many companies today are recently discovering. That move is taking advantage of the internet's social media(aka web 2.0), where the users have primary control of the site by posting their own videos and commentary. By doing this, they will tap into new demographics which will primarily consist of younger people, possibly even teenagers, and people that join just for this contest will get up-to-date information from F&M Bank by becoming "fans" on their Facebook page. They can also track their users once they become fans and get high amounts of marketing information such as ages, sex, and ethnicity, simply by viewing their profiles. If they play their cards right, they can send an online survey about what they think of F&M Bank and other helpful information about their spending and what they consider important about banking. By letting users choose who receives the charity money, it shows not only that they care for the community, but that they also want to know who or what the community cares about. This is business ethics and marketing at its finest. F&M Bank is truly setting the example for businesses around the area who are trying to find new ways to connect with their community and gather marketing information and respect.