Ann Hoke: Staged Homes Sell 83% Faster Than Non-Staged on The Murfreesboro Post

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Ann Hoke: Staged Homes Sell 83% Faster Than Non-Staged

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Posted: Tuesday, March 16, 2010 9:37 am

Ann Hoke, Keller Williams Realty

You may be surprised to learn that even in a tough market, some homes still sell during their first week on the market.

In fact, over the last four weeks, our team has listed and sold four homes that received acceptable offers within the first seven days. What’s the key to a quick sale? The home must be properly priced, professionally prepped for market acceptance and effectively marketed.

It’s important to package your home so that a prospective buyer will know the minute they step in the door that your home is “the one.” Studies show that many buyers will form their opinion almost immediately.

In addition, only about 10 percent of buyers can visualize the potential in a prospective home. Properly staging your home will help the buyer imagine what your house could, should or would look like if …

Staging refers to a process that neutralizes your home with the intent of appealing to as many prospective buyers as possible. In other words, you’re trying to eliminate as many objections as possible so that no one will be turned away when they first open the door. You might need to temporarily put away some of your prized possessions, if there is any chance that someone else may find them less than desirable.

Data collected from July 2009 through January 2010 by the Accredited Staging Professional (ASP) concluded that staged homes sell 83 percent faster – 37 days for a staged home compared to more than 200 days for a non-staged home.

A quicker sale often means more money for the seller. It is an accepted fact that homes that sit on the market for a long period of time normally receive lower offers because buyers have the perception that something is wrong with the house.

Prospective buyers also often believe the seller is desperate to sell and will accept a lower offer.

Most homeowners will need to engage the assistance of a professional to guide them through the process. For example, we first develop a market ready list of action items for every listed home – including decluttering, home repairs, new carpet, updated countertops, fresh paint, etc.

Once this work is completed, our StagingMagicSM team will skillfully stage your home by positioning small furniture and other home accents to present a look and feel that will generate stronger buyer interest – even in a tough market.

The objective is to create an atmosphere that appeals to the senses of as many prospective buyers as possible. The desire is to invite an emotive connection that enables them to visualize themselves living in your house.

While staging may look easy, be cautious not to confuse the concept with interior decorating. There is a difference. It is important that you select qualified professionals to stage your home and guide you through the entire preparation process.
StagingMagic will help to assure that your home is up to date and the buyer will feel “at home” when they view it for the first time.

Ann Hoke leads the award-winning team at Ann Hoke and Associates (affiliated with Keller Williams Realty). For more information or comments, contact her at ann@annhoke.com.

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Member Opinions:

By: Shaigirl79 on 3/17/10
Great article! My husband and I actually used Ann Hoke to sell our home. The staging was a perk and definitely helped sell the house. It was on the market for exactly one week when we got an offer for the full asking price!