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Anderson East sets out on new music journey

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With a first look at Anderson East, the golden locks can be misleading.  

He could easily be confused with typical stereotypes, but when you hear the voice it’s hard not to believe that he is the real deal.

There is a deep yearning and a dose of soul-searching found in this 20-something that can make one wonder how these experiences originate from someone this young.  But that’s the essence of soul music; it has no boundaries and can move you into places that are relative to all.

After releasing the album “Closing Credits for a Fire” in 2009 under the name Mike Anderson, the artist and former MTSU student is setting out on a new venture with a name change and fresh concept in the Anderson East project.

In a recent phone interview with IAMwe Music manager Chris Purifoy, he indicated that the transition simply made sense due to an evolving business and the commonality of the name Mike Anderson.

“It’s a start in a new direction.  This is a step to the pro arena,” Purifoy said.

With that step also comes a new image accompanied by an up to date website along with a new album which is due for release in early 2011.

The website follows suit in its interactivity where users can find the normal goodies such as demos, videos, pictures and lyrics along with a switch that will flip to a music blog and an alternate layout.

Wrapping up a recent tour of New York in August, work is currently in progress for the new studio album. Recording in Los Angeles, he is working with noted producer Chris Seefried and musicians that include Waddy Wachtel and Charlie Gillingham of the Counting Crows.

Purifoy noted that East’s new album would have more of an Americana sound than his past effort. Mixing elements of folk, jazz and rock naturally, this is not too far of a stretch as he can be easily likened to other top Americana acts such as Ryan Adams or Amos Lee.

Along with these additions, further steps have been taken in strategy and business development while finalizing a deal with Daniels Media Law, and other plans are in the works as well to springboard the artist in 2011 through promotion and touring.

With all parts working together, Anderson East is on the brink to have success at the next level and these new accompaniments appear to be the final ingredient to push him over the top. MP
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