TAMPA, Fla. – For the second time, the Auto Club Group is wrapping some of its classic red, white and blue tow trucks and service vehicles the color pink in order to raise awareness of National Breast Cancer Awareness Month in collaboration with the American Cancer Society.
“The reaction from motorists and our drivers last year was extremely positive in Orlando, Detroit, and Chicago. As motorists came up on the trucks, they honked their horns and waved at our drivers,” said Gerry Gutowski, senior vice president of Automotive Services for the Auto Club Group, which is part of AAA.
“We know people noticed the pink tow trucks, and that’s why we have decided to go from three cities to 16 cities in 2013 as a proud sponsor of the Making Strides Against Breast Cancer walks,” Gutowski said.
This October, AAA will wrap a total of 17 trucks in 16 cities in seven states to help attract attention to the cause.
The club employs more than 8,000 employees and serves more than 8.8 million members, many of whom have been impacted by breast cancer either directly or within their families.
Motorists in Florida, Georgia, Tennessee, Illinois, Minnesota, Michigan and Nebraska may see pink trucks in major metropolitan cities throughout the month of October.
“It really does make you think about Breast Cancer Awareness Month in October when you see a pink tow truck come to your rescue,” said Dave Shab, an Orlando resident who is a member of AAA.
In addition to the pink trucks, AAA will participate in more than 14 Making Strides Against Breast Cancer walks to help raise money for the American Cancer Society.
AAA will also provide free roadside assistance on walk dates to any participants who may have car troubles with lockouts, flat tires or dead batteries. Pink tow trucks will be on hand at the 14 events and will be available to assist anyone, both members and nonmembers.
This initiative, as well as the related courtesy services at the walks, is part of AAA’s long-standing commitment to community service and its expanding partnership with the American Cancer Society, Gutowski said.
The Auto Club Group is the second largest AAA club in North America. The group and its affiliates provide membership, travel, insurance and financial services offerings to more than eight million members across 11 states and two U.S. territories, including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Tennessee, Wisconsin, Puerto Rico and the U.S. Virgin Islands.
The group belongs to the national AAA federation with nearly 54 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.